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CALIFORNIA Business Attorneys

CALIFORNIA Business AttorneysCALIFORNIA Business AttorneysCALIFORNIA Business Attorneys
Home
Testimonials
Business Legal Services
About Us
Buy Sell
Business Mediation
Business Leadership
Business Research
Business Goals
More
  • Home
  • Testimonials
  • Business Legal Services
  • About Us
  • Buy Sell
  • Business Mediation
  • Business Leadership
  • Business Research
  • Business Goals
  • Home
  • Testimonials
  • Business Legal Services
  • About Us
  • Buy Sell
  • Business Mediation
  • Business Leadership
  • Business Research
  • Business Goals

The Jackson Law Firm, P.C.

shawn jackson attorney

Practice Areas

  • Start-Up Companies
  • Buy-Sell Agreements
  • Business Leases
  • Resolving Business Disputes
  • Mediation & Arbitration
  • Business Development
  • Contracts - Agreements

Our Approach

At  the Jackson Law Firm, we specialize in bringing the benefits of business law to your business. The lead attorney has more than 40 years of business ownership experience ... 30 years as a business success consultant ... and over 20 years of experience as a business development attorney. We are dedicated to understanding what results you want and to helping you understand what actions we can take on your behalf. We will work with you every step of the way to make sure that you understand the choices you are making and feel empowered to make them.

Experience & Expertise to Help Your Success!

Our team has the experience and expertise you need to both grow and protect your business. The lead attorney has written over 30 "business success" workbooks [134-152 pages each] to help your business enjoy peace, prosperity & success! 

Legacy of Success

The Jackson Law Firm has been working together with our clients for over 20 years and has a proven track record of client satisfaction and success. We use that experience to help you develop a path to the results you want & need. Check out our client testimonials & success stories, and then schedule your free video call or telephone consultation today.


 

BUSINESS DEVELOPMENT ATTORNEY

His experience includes Legal Consulting and Transaction Business Development in California, the United States and International business development. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations.

        Incorporation “C” Corps, “S” Corps & LLC’s, Partnerships, Joint Ventures, Start-Ups
        Transaction Business Law, Commercial Leases, Contracts, Buy-Sell Businesses 
        Contract Negotiation, Contract Disputes, Contract Amendments/Changes
        Copyright, Trademark, Trade Secrets, Intellectual Property, Independent Contractors
        Creditor/Debtor Resolution, Settlement Agreements, Vendor & Customer Disputes
        Business Development Law, Mergers/Acquisitions, Founder Business Blueprint For Success


BUSINESS OWNER

He has developed successful businesses for over 30 years with in-depth experience in manufacturing, wholesale and retail development skills. He is an astute, results-oriented leader with proven success in developing teams and achieving profitability within 90 days of the commencement of the venture.

        Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975.
        Developed Successful Business Teams
        Sales Training & Business Development for National Manufacturer
        Creator of the "Business Blueprint For Success" 120 business development lesson plans


BUSINESS DEVELOPMENT CONSULTANT

Mr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.

        Written, Designed and Implemented multiple Business Models and Business Plans
        Instructor (Contracts, Business Organizations & Negotiation)
        Designed & Implemented multiple Systemic & Strategic Marketing Plans.
        Worked with National Corporations and Vendors for nationwide expansion.
        National and International Business Contract Development & Negotiation
        Worked with many business owners from around the world...very cool!


NEGOTIATOR

Mr. Jackson has a demonstrated history of great insights, sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.

        Negotiated multiple Contracts in the United States.
        Negotiated Contracts with Principals in South Africa, United Kingdom.
                        Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates.
        Negotiated Intellectual Property Agreements with national companies


“Shawn Jackson has served as our attorney, providing legal and financial advice both for our personal affairs, as well as for our company. My wife and I have found him to have a vast and deep knowledge of many aspects of the law in a wide range of fields, with a highly developed and keen intelligence and a wonderful sense of humor.” G.T.


Step Two

​Prepare for the Video Conference call by emailing the History, Issues, Documents, Evidence and Solutions that allow us to understand your situation and what you want as an outcome. 

Business Attorneys - Business Transactions - Business Growth

​Business Leases, Business Contracts, Corporations, Limited Liability Companies, Negotiation, Buy-Sell Agreements, Start-Up Businesses, Resolve Business Disputes, Business Development Modules, Business Models, Business Plans, Marketing Plans - Plus more help your business!


​Expanding a Business

Adding New Partners/Shareholders, Operating Agreements, Licenses, Marketing Plans, Developing Additional Locations, Expansion Protocols...

Looking for Business Success Consulting: Business Blueprint For Success


​​

YOUR BUSINESS ATTORNEY

Every Business NEEDS a Business Development Attorney...and we are unique in that we offer over 37 years of business ownership experience...over 27 years of business consulting success...and over 17 years as a business development attorney creating success, peace and prosperity for our clients. You have QUESTIONS...we have the ANSWERS... Email your question HERE.


 

The Jackson Law Firm - Business Law has well over 37 years of Business Ownership experience... over 27 years of Business Consulting and... over 17 years of experience as a Business Development Attorney.


Business Owners are operating their businesses in a quickly changing economy ... and we work closely with our clients because we are fully committed to meeting and exceeding all of our clients' expectations. We also believe in keeping our services affordable to our clients, we make sure to work around your budget and your schedule.

We are proud that so many of our clients have repeatedly turned to us for guidance and assistance with their business legal concerns ... and we work hard to earn their loyalty every day. We are here to be of SERVICE to you and your Business.


“Hi Shawn, Thanks for all of your incredibly valuable guidance and advice.  I am completely satisfied with the outcome and have notified all of the appropriate government agencies, creditors and the landlord will receive official notice today, following all of the guidelines that you gave me.  Thanks” [TF]


“I first met Shawn and asked him to review a lease that I was in the process of renewing.  That one quick review saved me not only time, but over a thousand dollars.  Over those years I have consulted Shawn on many different types of concerns relating to my businesses.  He has always been very prompt and attentive to concerns.  Because of his professionalism I have referred him to several of my business contacts and friends.” Larry S


"Shawn Jackson is great!  He is smart, knowledgeable, approachable and effective.  I feel fortunate to have met him.  Shawn has helped me with legal issues in my business and I would not hesitate to work with him again.  He is a wonderful resource! Thank you, Shawn!”  Paula S.


"As a business owner and franchiser there are many legal issues to navigate. Shawn Jackson’s knowledge and negotiation skills have served me and my company at the most professional level. Where most business owners see legal cost as an expense, working with Shawn provides us with consultation that saves or even makes us money." M.M. 


"Shawn Jackson and his team were our start-ups first legal representation and they helped us get through the difficult early stages by offering support and legal advice that has carried with us throughout." Michael D


"Shawn is a beacon of light in times of stress and has been able to bring positive and effective results to situations with a high potential for un-resolvable conflict. My sincerest appreciation goes to him." Dawn D.


Whether it is incorporation, company by-laws, key introductions or important business development strategies, Shawn was there from that start and gave our company a significant advantage to succeed." M.D.


A great attorney is someone who is always looking out for your best interest, no matter how hard the situation may be.  Shawn Jackson is that person.  Shawn always provides a full scope of options, new ideas that I never had even thought of, and of course shares which ones are in my best interest.  D.L.


There is no one else I would like to have working on my behalf than Shawn.  He is a fantastic negotiator and has saved me tens of thousands of dollars.  Hire him now! Dawn L.

Our Team

Lead Attorney

  

  • Shawn R. Jackson, ESQ.
    Business Development Attorney
  • 707 584-4529
  • Attorneys@CaliforniaBusinessDevelopment.com 
  • Consultants@CaliforniaBusinessDevelopment.com
  • Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper.


  • BUSINESS LAW ATTORNEY 


  • His experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations.
  •         Incorporation Startups including “C” Corps, “S” Corps & LLC’s
  •         Transactional Business Law, Intellectual Property, Contracts
  •         Contract Disputes, Real Estate Disputes
  •         Law and Business Development Center
  •         Alternative Dispute Resolution
  •         Empire Law School (cum laude)



  • BUSINESS OWNER 
  • He has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture.
  •         Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975.
  •         Developed Successful Business Teams
  •         Sales Training & Business Development for National Manufacturer
  •         Board of Directors: Rohnert Park Chamber of Commerce
  • "It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!"



  • BUSINESS DEVELOPMENT CONSULTANT 
  • Mr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.
  •         Written, Designed and Implemented Multiple Business Plans 
  •         Instructor (Contracts, Business Organizations & Negotiation)
  •         Designed & Implemented multiple Systemic & Strategic Marketing Plans.
  •         Worked with the Target Corporation and Vendors for nationwide expansion.
  •         National and International Business Contract Development & Negotiation
  •         Worked with National Animal Rights Non-Profit Organization



  • NEGOTIATOR 
  • Mr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.
  •         Negotiated multiple Licensor/Licensee Contracts in the United States.
  •         Negotiated Contracts with Principals in South Africa, United Kingdom.
  •                        Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates.
  •         Negotiated Intellectual Property Agreements with national companies



  • EXPERIENCED INSTRUCTOR 
  • He consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.
  •         Business Development Training (a 7 week course and a 12 week course)
  •         Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for          Success”, “Choosing your Legal Entity”
  •         Business Development Trainer; teaching entrepreneurs to be more successful.

Success with Attorney

Business Development Team

  

  • ORDER "BUSINESS SUCCESS" BOOKS

  • VOLUME ONE - 40 “Initial Business Development Modules – Lesson Plans”
  • From “Leadership” to “Solutions”
  • How “Business Smart” Are You: Can you help Ruby Christmas? Page: 12
  • “Stretch Your Business Mind” Questions: Page: 15
  • 1. Leadership: The ability to attract & organize others to achieve a specific result 
  • Integrity, Credibility, Commitment  Page: 16  
  • 2. I You We: The Three Perspectives of Operating a Business 
  • Responsibility, Delegation, Teamwork  Page: 24
  • 3. Ideas: Keeping your mind fresh and your eyes on the horizon. 
  • Recognition, Creativity, Practicality  Page: 32
  • 4. Rule of Three: The Triangulation of energies and focus to achieve Success 
  • Triangulation, Options, Default Positions   Page: 40   
  • 5. Success: The benefits and results of a successful life 
  • Joy, Peace & Harmony  Page: 48
  • How “Business Smart” Are You: Can you Help “Joe Slick”? Page: 56
  • “Stretch Your Business Mind” Questions: Page: 59
  • 6. Vision: What does the business look like when you call it successful? 
  • Operations, Detail, Embrace  Page: 60 
  • 7. Focus: The sequences of “intent”  Page: 68
  • Importance, Relevance, Impact
  • 8. Mission: What customers/clients perceive and want from your business 
  • Customers, Benefits, Allegiance  Page: 76
  • 9. Initial Goals: The first set of goals for your business S.M.A.R.T.
  • Importance, Achievement, Results  Page: 84
  • 10. Attitude: The Entrepreneurial “point of view” that creates Business Success 
  • Now, Service, Grace  Page: 92
  • How “Business Smart” Are You: Can You help Mr. BP Oil Slick? Page: 100
  • “Stretch Your Business Mind” Questions: Page: 103
  • 11. Skills: Characteristics, Attributes & Talents of business ownership/leadership 
  • Competence, Excellence, Results  Page: 104
  • 12. Model:Determining the economic viability of your business 
  • Customer, Exchange, Pro Forma  Page: 112
  • “Sample Business Models”  Page: 120
  • 13. Plans: Understanding the Structure of a Business Plan 
  • Goals, Strategies, Tactics  Page: 124
  • 14. Research: The critical information that you need to know in order to succeed 
  • Facts, Data, Metrics  Page: 132
  • 15. Markets:Determining the size & benefit of the playing field
  • Who, What, Where  Page: 140
  • How “Business Smart” Are You: Can You help Cher Beauty? Page: 148
  • “Stretch Your Business Mind” Questions: Page: 151
  • 16. Advantages:Developing what makes you special & cool 
  • Unique, Service, Benefits  Page: 152
  • 17. Disadvantages: How do you “measure up” to the competition?
  • Competition, Size, Strength  Page: 160
  • 18. Demographics:Objective criteria of your customers or prospective customers
  • Industry, Age, Financial  Page: 168
  • 19. Psychographics: Psychological indicators of your customers
  • Motivators, Fears, Benefits  Page: 176
  • 20. Cultural Graphics: Each “culture” requires a different approach and language
  • Tribe, Identity, Esteem  Page: 184
  • How “Business Smart” Are You: Can you help Barak Business? Page: 192
  • “Stretch Your Business Mind” Questions: Page: 195
  • 21. Temporal Graphics: The “timing” of when your customers buy from you
  • Season, Sequence, Perception  Page: 196
  • 22. Trust:Customers will only buy from you if they trust you.
  • Time, Qualifications, Tribe   Page: 204
  • 23. Uniqueness: The “one of a kind” or “few of a kind”
  • Distinct, Valuable, Appreciated  Page: 212
  • 24. Benefits: It is the “hole” not the drill
  • Resolution, Achievement, Result  Page: 220
  • 25. Visibility: To play successfully, you must first be seen
  • Presence, Energy, Graphics  Page: 228
  • How “Business Smart” Are You: Can You help Manny Football? Page: 236
  • “Stretch Your Business Mind” Questions: Page: 239
  • 26. Integrity: Being recognized for a shared set of values
  • Upside, Inside, Between   Page: 240
  • 27. Credibility: Being perceived as doing what you say you will do
  • Reliability, predictability, Trust  Page: 248
  • 28. Goals:Determining the Business Goals for the next three to five years 
  •  Revenue, Operations, Team  Page: 256 
  • 29. Systems:Internal & External Communications 
  • Clarity, Function, Enrichment  Page: 264
  • 30. Strategies:Conceptual approaches to achieve a desired result 
  • Dynamic, Thoughtful, Applicable  Page: 272
  • How “Business Smart” Are You: Can you help “IBL”?  Page: 280
  • “Stretch Your Business Mind” Questions: Page: 283
  • 31. Tactics: The specific actions to implement strategies 
  • Objectives, Specific, Practical  Page: 284
  • 32. Schedules: The specific dates and times to apply the tactics 
  • Week, Day, Hour  Page: 292
  • 33. Costs: What is the “rate of exchange” to reach your goal? 
  • Time, Talent, Treasure  Page: 300
  • “GSSTSC Review Time”  Page: 308
  • 34. Issues: Known business concerns that do not cause “pain” 
  • Awareness, Complacency, Acceptance  Page: 320
  • 35. Problems: Known business concerns that cause acceptable “pain” 
  • Discomfort, Fear, Attitude  Page: 328
  • How “Business Smart” Are You: Can You help Monica?  Page: 336 
  • “Stretch Your Business Mind” Questions: Page: 339
  • 36. Needs: Known business concerns that cause unacceptable “pain” 
  • Crisis, Pain, Action  Page: 340
  • 37. Products: Those tangible items you sell to solve the clients’ “IPN” 
  • Customers, Perceptions, Benefits  Page: 348
  • 38. Answers: The information that you know will “respond” to the clients’ “IPN” 
  • Knowledge, Communication, Impact  Page: 356
  • 39. Services: Those services you offer to solve the clients’ “IPN” 
  • Clients, Relationship, Improvement  Page: 364
  • 40. Solutions: The systems & strategies you offer to eliminate the clients’ “IPN”
  • Resolution, Benefits, Perception  Page: 372
  • How “Business Smart” Are You: Can You help Pitt & Brad? Page: 380
  • “Stretch Your Business Mind” Questions: Page: 383
  • Appendixes: Table of Contents for Volumes Two and Three  Pages 384-397
  • VOLUME TWO – 40 Chapters for Developing Greater Business Success 
  • … From “Prices to Action”
  • How “Business Smart” are you: Can you Help “Big Boy”  Page: 12
  • “Stretch Your Business Mind”  Page: 15 
  • 41. Prices: The “price points” in which you will operate in the market  Page: 16
  • Exchange, Perception, Benefits
  • 42. Margins: The difference between your “costs” and the “sale price” Page: 24
  • Market, Economy, Perception
  • 43. Placement: The strategies & tactics of how you will be “seen”  Page: 32
  • In-view, Value, Convenience
  • 44. Competition: Who else is playing the same game - the same field Page: 40
  • Comparison, Differentiation, Advantages
  • DEVELOPING COMPETITIVE STRATEGIES & TACTICS   Page: 48
  • 45. People:Choosing the right people to increase selling price  Page: 52
  • Team, Integrity, Credibility
  • How “Business Smart” are you: Can Your Help “Bunny Boo”  Page: 60
  • “Stretch Your Business Mind”  Page: 63
  • 46. Position:Applying Demo-Psycho-Temporal-Cultural Graphics  Page: 64
  • Perception, Acceptance, Appreciation
  • 47. Percentages:Understanding & Applying the “percentages”   Page: 72
  • Relationships, Comparisons, Ratios
  • 48. Metrics:Applying your “numbers” to comparative analysis  Page: 80
  • Analysis, Detail, Focus
  • 49. Process:Understanding the effects of “how” affects your prices  Page: 88
  • Sequence, Dynamics, Strategy
  • 50. Distribution: The “where” and “how” to locate your product  Page: 96
  • Range, Distance, Costs
  • How “Business Smart” are you? Can You Help Sky Rocket  Page: 104
  • “Stretch Your Business Mind”     Page: 107
  • 51. Frequency: How often will you have to create “events”?  Page: 108
  • Quantity, Capacity, Requirements
  • 52. Efficiency: How many “events” will you need day/week/month?  Page: 116
  • Time, Cycles, Capability
  • 53. Opportunity: A compelling message to a Targeted Audience  Page: 124
  • Benefits, Perception, Arena
  • 54. Strategic Thinking: Seeing, understanding & responding  Page: 132
  • Nexus, Triangulate, Foresight
  • 55 Time: “Be here now” to empower yourself and master “time”  Page: 140
  • Now, Presence, Moment
  • How “Business Smart” are you? Can you Help Mr. Hammer  Page: 148
  • “Stretch Your Business Mind”     Page: 151 
  • 56. Appearance: What you need to “look like”   Page: 152
  • Perception, Culture, Affinity
  • 57. Identity: The recognition the characteristics of the leaders  Page: 160
  • Personal, Integrity, Recognition
  • 58. Image:Developing & managing the indicia business perceived   Page: 168
  • Company, Social, Culture
  • 59. Branding: The communication of meaningful expressions  Page: 176
  • Product, Benefits, Perception
  • 60. Money: Know where the money comes from & where it is going  Page: 184
  • Tracking, Numbers, Math
  • How “Business Smart” are you? Can you Help Mr. Duck  Page: 192
  • “Multiple Choice Test”     Page: 195
  • 61. Nexus:Understanding “hubs” and “interconnectedness”  Page: 196
  • Center, Connections, Linking
  • 62. Legal: It is important to understand legal options/requirements   Page: 204
  • Compliance, Requirements, Responsibility
  • Bonus Time: Going Deeper into Legal Entities  Page: 212 
  • 63. Implementation: Time to put your feet in the stirrups and ride  Page: 220
  • Application, Courage, Work
  • 64. Expansion:Developing more success & business other locations  Page: 228
  • Influence, Duplication, Multiplication
  • 65. Marketing:Communicating your “message” effectively.  Page: 236
  • Language, Benefits, Perception
  • How “Business Smart” are you? Can you Help Mr. Pig  Page: 248
  • “Multiple Choice Test”  Page: 251 
  • 66. Meetings:Getting a check, another meeting, or curiosity or pain  Page: 252
  • Money, Meeting, Curiosity
  • 67. Advertising:Communicating your compelling message   Page: 260
  • Engagement, Inform. Benefits
  • 68. Attraction: Your “presentation” to draw your listener closer  Page: 268
  • Cultural, Integrity, Affiliation
  • 69. Communication:Understanding communication theory  Page: 276
  • Transmit, Process, Received
  • 70. Proposition:Creating a positive and special “attraction/offer”  Page: 284
  • Call, To, Action
  • How “Business Smart” are you? Can you help Tom sell balls? Page: 292
  • “Short Essay Questions”     Page: 295
  • 71. Products:People do not buy “products”  Page: 296
  • Tangible, Benefits, Paradox
  • 72. Services:People do not buy “services”  Page: 304
  • Relationship, Benefits. Paradox
  • 73. Benefits:People buy “perceived benefits”  Page: 312
  • Exchange, Solutions, Answers
  • 74. Say:Choosing carefully what you say…intention  Page: 320
  • Words, Thoughts, Communications
  • 75. Think: What do you want your listener to “think”   Page: 328
  • Curiosity, Reaction, Belief
  • How “Business Smart” are you? Can you help Mr. Grease?  Page: 336
  • “Stretch Your Business Mind”     Page: 339 
  • 76. Do: What do you want your listener to “do” after they “think” Page: 340
  • Motivation, Agreement, Action
  • 77. Language:Determining the “ears” of your listener   Page: 348
  • Psychographics, Communication, Comprehension
  • 78. Call: A timely question to your listener   Page: 356
  • Curiosity, Request, Disagreement
  • 79. To: The question is specifically designed for your listener  Page: 364
  • Psychographics, Identification, Graphics
  • 80. Action: Stating clearly what you want them to do “next”  Page: 372
  • Response, Acceptance, Exchange
  • How “Business Smart” are you? Can you help Superman?  Page: 382
  • “Short Essay Questions”     Page: 385 
  • VOLUME THREE – 40 Chapters for Mastering Business Success 
  • “From Client Acquisition to Financial Freedom”
  • How “Business Smart” are you:“Can you Help “Tommy Boy”? Page: 12
  • Multiple Choice Test  Page: 15 
  • 81. Client Acquisition: How to attract, sell to and keep customers/clients for life
  • Identify, Communicate, Attract  Page: 16
  • 82. Customers & Clients: Everyone’s favorite radio station is WIIFM
  • Serve, Benefits, Exchange  Page: 28
  • 83. Lead Generation: The art & science of identifying/contacting potential clients
  • Data, Identify, Communicate  Page: 36
  • 84. Lead Conversion: The art and science exchanging of money – products
  • Agreement, Exchange, Benefits   Page: 50
  • 85. Paradox of a Sale: A successful sale is based upon “disagreement”.
  • Perception, Value, Exchange  Page: 58
  • How “Business Smart” are you: “Can you Help Goldilocks”? Page: 66
  • Multiple Choice Test  Page: 69
  • 86. GADECK:Greetings, Approach, Discovery, Editing, Closing, Contract
  • Join, Reveal, Solve  Page: 70
  • 87. Target Marketing: Communicating your compelling message to a target 
  • Culture, Communication, Delivery  Page: 78
  • 88. Referral Systems: Create a reciprocal, sustaining & profitable referral network
  • Integrity, Credibility, Revenue  Page: 86
  • 89. Strategic Alliances: The reciprocity of specific WIIFM referral network
  • Respect, Reciprocity, Referrals  Page: 98
  • 90. Broadcasting: Sending out the message to “all” to hear, see and feel
  • General, Communication, Engage  Page: 106 
  • How “Business Smart” are you:“Can you Help Snow White”? Page: 114
  • Multiple Choice Test  Page: 117
  • 91. Web Presence:Maximizing what your interest “presence” will create for you
  • Internet, Social, Visible  Page: 118
  • 92. Internet Strategies: Understanding ballet while rafting on a category 5 river 
  • Optimization, E-Commerce, Strategy  Page: 126
  • 93. Social Networks: People will buy from those who have visibility & credibility
  • Online, Reputation, Community  Page: 134
  • 94. Management: Don’t criticize, condemn or complain support, love, encourage
  • Encourage, Delegate, Organize  Page: 142
  • 95. Human Resources: How to strategically work with the humans around you
  • Skills, Personality, Tribe  Page: 154
  • How “Business Smart” are you:“Can you Help Captain Kirk”? Page: 162
  • Multiple Choice Test  Page: 165
  • 96. Accountability: How to develop and encourage “results” and “teams”
  • Agreement, Assessment, Review  Page: 166
  • 97. Employees: Your best “assets”, or your worst “liabilities”, tread carefully
  • Team, Support, Agreement  Page: 174
  • 98. Independent Contractors: Developing outside resources for growth, success
  • Goals, Qualification, Services  Page: 182
  • 99. Community: We all live in a tribe...their health is our health
  • Responsibility, Affiliation, Social  Page: 190
  • 100. Family:Golden Rule: Treat others the way you wish to be treated
  • Commitment, Tribe, Love  Page: 198
  • How “Business Smart” are you:“Can you Help Winnie the Poo”? Page: 206
  • Stretch Your Mind  Page: 209
  • 101. Delivery:Customers want both the “benefits” & “experience”
  • Expectation, Professional, Receipt  Page: 210
  • 102. Customer Satisfaction: Be nice, be professional, satisfy them or lose them
  • Acceptance, Acknowledgement, Appreciation  Page: 218
  • 103. Sales Forecasting: The ability to accurately predict future sales and expenses
  • Identity, Understanding, Interchange  Page: 226  
  • 104. Business Footprint: The “eco-cost” of your business…social responsibility
  • Environment, Resources, Sustainable  Page: 238
  • 105. Sales Development: Combining Systems, Strategies & Tactics for sales 
  • Presentation, Benefits, Delivery  Page: 246
  • How “Business Smart” are you:Can you help “Little Bo Peep”? Page: 254
  • Stretch Your Mind: “Quick Marketing Plan”  Page: 257
  • 106. Love: It is only through truth, freedom, grace, & love that we find peace
  • Grace, Forgiveness, Blessing  Page: 258
  • 107. Business Financials: Understanding the critical numbers of your business
  • Income, Costs, Profits  Page: 266
  • 108. Business Metrics: Defining & graphing the business performance indicators
  • Departments, Margins, Percentages  Page: 274 
  • 109. Business Cash Flow: Applying financial metrics to secure cash 
  • Time, Receivables, Capital   Page: 282
  • 110. Break-Even Analysis: Three different levels of measuring business success 
  • Break-Even One, Two, Three   Page: 290
  • How “Business Smart” are you: Can you Help “Jack & Giant”? Page: 298
  • “Stretch Your Business Mind”  Page: 301
  • 111. Business Budgets: Setting goals on what you will spend on business Forecasts, Receivables, Payables   Page: 302
  • 112. Expenses:Understanding the fixed & variable expenses of business
  • Fixed, Variable, Contingent  Page: 310
  • 113. Accounting: The most often used “tool of exchange”; never about the money
  • Abundance, Giving, Gratitude  Page: 318
  • 114. Ratios:Understanding the dynamic relationships of business “key” indicator
  • Systems, Relationships, Analysis  Page: 326
  • 115. Strategic Financials: Understanding how to get more from each dollar
  • Leveraging, Investing, ROI  Page: 334
  • How “Business Smart” are you: Can You Help “Sand Sour”? Page: 342
  • “Stretch Your Business Mind”  Page: 345
  • 116. Financing:Creating the financial resources your need to succeed
  • Resourcing, Investing, Borrowing  Page: 346
  • 117. Leveraging:Understanding how to work geometrically with your resources 
  • Strategy, Triangulation, Systems  Page: 354
  • 118. Transition:Transferring the business to a new owner 
  • Selling, Partnering, Shares  Page: 362
  • 119. Succession:Transferring to Family; The road to peace for many generations 
  • Training, Management, Transfer  Page: 370
  • 120. Financial Freedom: How Financial security will allow you to do what
  • Peace, Happiness, Joy  Page: 378
  • How “Business Smart” are you:Can you help The Prodigal Son? Page: 386
  • “Stretch Your Business Mind”  Page: 389 

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